THE FACTORS AFFECTING PRICING STRATEGIES IN TOURISM ESTABLISHMENTS A FIELD STUDY IN SOUTHEASTERN ANATOLIA REGION IN TURKEY
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2016, Vol 11, Issue 2
Abstract
Pricing is considered to be one of the most important marketing tools in sales and sales promotion. Pricing is also one of the important topics that businesses should be careful about if they want to have an edge over their rivals in the market. Pricing is a process controlled by business itself. There are internal and external factors pricing depends on. Internal factors are: marketing strategies, cost structure and cost decision mechanisms. External factors are; market and demand structure, product price of opponents, chain of distribution and legal legislation. This study aims to determine the factors affecting prices of products and pricing strategies of businesses. In this study, exploratory research was used so as to determine the pricing strategies of 4 and 5 star hotels operating in the Southeastern Region of Anatolia. As a result of the analyses, the most important factor affecting pricing was found out to be costs.
Authors and Affiliations
Yakup Durmaz, Dr. Murat Karahan Karahan, Dr. Erkan ALSU, Erhan DURUR
Keywords
Related Articles
- EP ID EP654188
- DOI 10.24297/ijmit.v11i2.4868
- Views 147
- Downloads 0
Impact Of Liquidity On Return On Assets Of Firms: Evidence From Nigeria
This study aims at examining the impact of liquidity on Return on Assets on 46 quoted firms listed on the Nigerian Stock Exchange from 2000-2009 . Liquidity and its management determine to a great extent the growth and p...
Factors influencing implementation of Quality Management Systems in meat processing industry in Albania using Ordinal Logistic Regression
Objective of this research is to investigate how two attitudes of meat processing enterprises in Albania; ˜Willingness to invest on ISO and ˜Perception about competition level are affected by different factors belonging...
RISK MANAGEMENT OF MOBILE CHANNEL IN TRAVEL INDUSTRY
Mobile channel, like Uber or Airbnb, may lead to both cost-efficiency and flexibility, but it also inevitably triggers a certain degree of cost exposure. Unfortunately, there is little objective, scientific research focu...
Designing and Testing the Usability of NETA Prototype based on Fitts Law: A preliminary Study
This paper is based on a study that was to design and test the usability of a tablet app prototype named NETA (Nota Elektronik Tatabahasa) as an assisting tool in Malay grammar learning process. For this purpose, an app...
Green Recruiting
Recruiting, the most important function of HR is changing its colour. Environmental sustainability & social responsibility has undoubtedly risen to the forefront of discussion. An emerging trend in recruitment is tha...