The features of PR using in the system of marketing communications
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 4, Issue
Abstract
The PR essence in the system of marketing communications is considered. The typology, tasks and tools of PR-activity are investigated. The peculiarities of PR-audit implementation in order to determine the effectiveness of PR-activity are considered.
Authors and Affiliations
Inna Volodymyrivna Korol
Keywords
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