The Global Business Environment, European Integration and the Cultural Potential of Social-economic Development of Georgia
Journal Title: Globalization and Business - Year 2016, Vol 1, Issue 1
Abstract
Based on the characteristics of the global business environment, discusses the importance of the cultural factor for social and economic development of Georgia in the process of European integration today. Given the informal institutional nature of the culture, it justified its multidimensionality. Using G. Hofstede’s model, on the basis of expert measurements are shown for Georgia the status quo of cultural values and the direction of the desirable change
Authors and Affiliations
Givi Bedianashvili
Keywords
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