The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process

Journal Title: Journal of Competitiveness - Year 2015, Vol 7, Issue 3

Abstract

The submitted paper focuses on personality traits and behavioural competencies of a key role bearer in product oriented marketing management, generally referred to as product management. An interdisciplinary approach was applied while looking into this subject, since both research into theoretical bases and analysis of the current state of the topic and the tendencies of its development required work in several fields of study. Based on research in the field of secondary data, the assumption was set that a product manager is an example of a knowledge worker of the 21st century and that the business practice sees him/her as such, which has an effect on the requirements a candidate for this position is confronted with in the recruitment process. An independent research project was carried out and it confirmed that product managers are considered to be knowledge workers and that independence and analytical thinking skills were among the most common requirements for product managers both in 2007 and 2014. A comparison of results from 2007 and 2014 also showed some differences. The statistical verification confirmed a shift in requirements within the interpersonal competency group. The findings were used to formulate recommendations for the recruitment strategy and realization of selection for positions in product management.

Authors and Affiliations

Zuzana Wroblowska, Tomas Ruda

Keywords

Related Articles

Trend Analysis of Human Resources Development Representing the Base for Researchers in Selected Economies

This paper discusses the issue of precondition for the number of researchers as an important input factor for research and development (hereinafter ‘R&D’). R&D is one of the main sources for new knowledge creatio...

Approaches to the Economization of Cultural Heritage in Context of Destination Management in the Czech Republic

Cultural monuments are one of the strongest stakeholders at the regional level of tourism in the Czech Republic. There is a huge potential for cooperation between destination management and cultural monuments at the regi...

Tax Competition and IP Boxes after the Appliction of the Modified Nexus Approach

This article deals with intellectual property (IP) boxes as an important factor in tax competition and tax planning. IP payments are used for profit shifting within a group of companies to lower their tax burden. One of...

Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic

In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in...

Work-Life Balance Practices in Nigeria: A Comparison of Three Sectors

The study investigates the concept of work-life balance (WLB) policies and practices in three sectors of the Nigerian Economy namely the Banking, Educational and Power Sector. The types of WLB initiatives available in th...

Download PDF file
  • EP ID EP132941
  • DOI 10.7441/joc.2015.03.08
  • Views 146
  • Downloads 0

How To Cite

Zuzana Wroblowska, Tomas Ruda (2015). The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process. Journal of Competitiveness, 7(3), 110-125. https://europub.co.uk/articles/-A-132941