THE IMPACT OF AESTHETIC VALUE ON ECONOMIC VALUE IN CLOTHING FASHION SHOW
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
Due to lack of study on influence of aesthetic value in clothing fashion show on clothing economic value to customer, this research paper analyzes the data from questionnaire on base of relative literature and find that clothing aesthetic value significantly influence on the clothing economic value positively, yet the influence of stage performance on clothing economic value is negatively significant in clothing fashion show due to substitution effect between clothing aesthetic value and stage performance as they both influence on clothing economic value, the reason lies in asynchronous influence between clothing fashion show and clothing economic value.
Authors and Affiliations
Yang Xiugang, Lyu Tianxiang
Keywords
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- EP ID EP412951
- DOI 10.26480/icemi.01.2017.232.234
- Views 56
- Downloads 0
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