The Impact Of Demographic Factors on the Purchasing Intent of the Local Food Product
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 5
Abstract
The purpose of this paper is to identify the effect of demographic factors on the purchasing intent of the local food product, based on the analytical descriptive approach by distributing a questionnaire on a random sample of 440 food consumers in the city of Bechar-Algeria. The data obtained by SPSS version 21 were analyzed. The study found that there is no effect of demographic factors on the purchasing intent of the domestic food product.
Authors and Affiliations
Houggana Leila, Bensefiane Zohra
Keywords
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- EP ID EP562729
- DOI 10.6007/IJARBSS/v8-i5/4163
- Views 67
- Downloads 0
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