The Impact of Differentiation Strategies on the Women Fashion-Clothing’ Performance
Journal Title: Journal of Economics and Business - Year 2018, Vol 1, Issue 4
Abstract
Companies need innovation and initiative to win the competition, and to do this, they adopt differentiation strategies through customer satisfaction to survive in the market. The research studies the impact of differentiation strategies, including product differentiation, employee differentiation, service differentiation, distribution differentiation and image differentiation on the performance of fashion clothing companies. We examined the mediating role of customer satisfaction in the relationship between differentiation strategies and performance. Our sample includes 100 women's clothing mesons in Tehran. The results show that the distinction between product and staff and image have a positive and significate effect on the performance of fashion companies. Our finding also shows the customer satisfaction mediates the relationship between differentiation strategies and women fashion clothing performance.
Authors and Affiliations
Mehdi Rasouli Ghahroudi, Sepideh Sagheb
Keywords
Related Articles
- EP ID EP437483
- DOI 10.31014/aior.1992.01.04.35
- Views 53
- Downloads 0
Digital Marketing in Banking Activities – Suggestions for Vietnam Banks from International Experiences
Based on the innovation of science and technology in a fierce competitive environment, digital marketing has emerged as an inevitable trend for businesses with no exception from banking areas. With the target of reaching...
Study on the Pricing Model of Affordable Housing in Guangzhou, China
Indemnificatory housing is related to our life in China, how to make price reasonable is necessary for its social welfare function. This paper introduces the pricing process of affordable housing and focuses on the demon...
Measuring the Scale Efficiency of Agricultural SMEs Exporting in Vietnam
The paper uses data envelope analysis model to measure the scale effect of agricultural SMEs exporting in Vietnam in the period of 2010 - 2015 and use the Tobit regression model to assess the impact of factors such as re...
Bank Employees’ Perceptions of the Quality of Training in the Greek Banking Sector: Learning Barriers and Incentives
The purpose of this study is to investigate the perceptions of banking employees of the Greek banking sector on the training provided to them by emphasizing on the learning barriers and the incentives in learning. Quanti...
Graphene Revolution: An R&D-Based Growth Model Interpretation
In the physics community, there is a new nanomaterial known as graphene which has been invariably referred to as the disruptive technology arguably due to its capability to revolutionize the information and communication...