The Impact of Differentiation Strategies on the Women Fashion-Clothing’ Performance
Journal Title: Journal of Economics and Business - Year 2018, Vol 1, Issue 4
Abstract
Companies need innovation and initiative to win the competition, and to do this, they adopt differentiation strategies through customer satisfaction to survive in the market. The research studies the impact of differentiation strategies, including product differentiation, employee differentiation, service differentiation, distribution differentiation and image differentiation on the performance of fashion clothing companies. We examined the mediating role of customer satisfaction in the relationship between differentiation strategies and performance. Our sample includes 100 women's clothing mesons in Tehran. The results show that the distinction between product and staff and image have a positive and significate effect on the performance of fashion companies. Our finding also shows the customer satisfaction mediates the relationship between differentiation strategies and women fashion clothing performance.
Authors and Affiliations
Mehdi Rasouli Ghahroudi, Sepideh Sagheb
Keywords
Related Articles
- EP ID EP437483
- DOI 10.31014/aior.1992.01.04.35
- Views 73
- Downloads 0
Oil Prices and Sectoral Stock Prices with Mining Sector Stock Prices in the Exporting Countries as well as Oil Importers
This paper uses the panel vector autoregressive (PVAR) to find out the dynamic relationship between oil prices, inflation, exchange rates, industrial production and the stock prices of 18 mining sector companies in Indon...
The Effects of Booming Credit Growth on the Soundness of Commercial Banks: Empirical Research with the Case of Vietnam
The research aims at investigating the impacts of rapid credit growth in Vietnam, that is called booming period occurred from 2007 to 2010, on the soundness of the Vietnamese commercial banks with quantitative methods. B...
Equity Market Performance and Economic Growth in Nigeria: An Application of Vector Error Correction Model
Equity market has been seen as a vehicle for promoting economic growth by mobilizing long term funds for productive investment, but theoretical postulations differ over this role. The understanding of this role is of str...
Factors Influencing the Behavior Intention of E-Banking Transactions through Mobile Phones in China
With the growth of using e-banking transactions through mobile phones in China, it brings along with the convenience of people's lives as it enables people to have access to banking services anywhere and at any time as w...
Effect of Fiscal Policy on the Real Sector of the Nigerian Economy: A Focus on Government Capital Expenditure and Agricultural Sector Contribution to GDP
Government expenditures play key roles in the operation of all economies. It refers to expenses incurred by the government for the maintenance of itself and provision of public goods, services, and works needed to foster...