The Impact of External Communication Strategy on Blockchain Startups: Analysing the Case of Credits Blockchain Platform
Journal Title: International Journal of Applied Research in Management and Economics - Year 2021, Vol 4, Issue 2
Abstract
Communication is always an important part of establishing a businessâ sense of direction and growth; information needs to be accessed by the receiver in an appropriate way and put across in a clear, impactful and engaging way so that it will have an effect on the user. This research paper gives a detailed review of external communication strategies in the blockchain industry and how startups could revise their strategies over time to build trust and reputation. Even if the blockchain industry is becoming the preferred choice for businesses to securely conduct transactions, not many blockchain projects find acceptance amongst investors. Blockchain projects focus on raising funds for their ventures at a stage where they seldom have a viable product and using unregulated means of fundraising like initial coin offerings (ICO) or initial exchange offerings (IEO) have in turn been used to accumulate capital for such projects. With trust depleting in these means of fundraising, blockchain are becoming increasingly aware of the need to tailor their communication with potential investors. In this study, weâve conducted cross-sectional studies across two separate times, once in 2017-18 at the time ICOs found prominence and then later in 2021, exploring how external communication strategies were revised and improved upon over time to ensure success and favour amongst users and investors.
Authors and Affiliations
Sadia Bruce,
Keywords
Related Articles
- EP ID EP745365
- DOI -
- Views 1
- Downloads 0
Effect of Internet Services on Customerâs Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company)
This study aimed at examining the effect of internet services on online purchase intention of customers in Behpakhsh Company. Variables of this study included transaction services, pre-purchase services, Navigation exper...
Testing the Existence of the Ricardian Equivalence in Ghana in this 21st Century
The Ricardian Equivalence Hypothesis formulated by a classical British economist David Ricardo argues that a reduced tax now is a tax increase in the future, the substitution of debt for current taxes has no effect on ag...
Importance of Customer Loyalty in Telecommunication Sector
Customer loyalty is a serious matter of concern for every business where it measures the customerâs likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive exper...
A Perspective on the Concept of Economic Inequality in the 21st Century
This article aims to make an analysis on how the new reconfiguration of the global economic order, where the EU is one of the three main actors, most likely based on strong protectionist tendencies, affects the EU's abil...
Venture Investment in The Small Entrepreneur Companies
Since one of the major problems for entrepreneurs to create and register small companies and their inventions is the lack of support of managers to drive them into venture investments, which is one of the ways of financi...