The Impact of External Communication Strategy on Blockchain Startups: Analysing the Case of Credits Blockchain Platform

Abstract

Communication is always an important part of establishing a business’ sense of direction and growth; information needs to be accessed by the receiver in an appropriate way and put across in a clear, impactful and engaging way so that it will have an effect on the user. This research paper gives a detailed review of external communication strategies in the blockchain industry and how startups could revise their strategies over time to build trust and reputation. Even if the blockchain industry is becoming the preferred choice for businesses to securely conduct transactions, not many blockchain projects find acceptance amongst investors. Blockchain projects focus on raising funds for their ventures at a stage where they seldom have a viable product and using unregulated means of fundraising like initial coin offerings (ICO) or initial exchange offerings (IEO) have in turn been used to accumulate capital for such projects. With trust depleting in these means of fundraising, blockchain are becoming increasingly aware of the need to tailor their communication with potential investors. In this study, we’ve conducted cross-sectional studies across two separate times, once in 2017-18 at the time ICOs found prominence and then later in 2021, exploring how external communication strategies were revised and improved upon over time to ensure success and favour amongst users and investors.

Authors and Affiliations

Sadia Bruce,

Keywords

Related Articles

Providing a Model of the Relationship between Software, Hardware, and Organizational Factors in the Success of Implementing a Comprehensive Customer Relationship Management (CRM) System Using Fuzzy Mapping Function (FCM) Case Study: International Transpor

Introduction: with the emergence of e-commerce and new economic conditions, developing stronger communications with customers has become more important. The aim of this study was to provide a model of the relationship be...

Blockchain in Corporate Finance: A Review of Use-Case, Opportunities and Risks

In the era of the digital revolution, organizations are surrounded by disruptive technologies and find themselves constantly in the middle of change processes. In recent years, blockchain technology has evolved tremendou...

The Effect of the Changing Diversity Climate After Covid-19 on Employees’ Behaviour in Omani Companies

Diversity Climate refers to employees' perceptions of the organization's diversity policies, and practices. The economic downturn in Oman has impacted the diversity climate in the workplace, and it is constantly changing...

Management Substitution Patterns In The Current Era

Human beings are central issues in management and organization. In today’s world, the knowledge-based economy is considered, and in this view, human resources are regarded as intellectual property, spiritual capital, a...

Spouse Support, Innovative Behaviour and Entrepreneurial Effectiveness of Women-Owned Agricultural Small and Medium Enterprises (SMEs) in Uganda

The purpose of this study is to establish whether innovative behaviour mediates the relationship between spouse support and entrepreneurial effectiveness of Women-owned agricultural Small and Medium Enterprises in Uganda...

Download PDF file
  • EP ID EP745365
  • DOI https://doi.org/10.33422/ijarme.v4i2.673
  • Views 46
  • Downloads 0

How To Cite

Sadia Bruce, (2021). The Impact of External Communication Strategy on Blockchain Startups: Analysing the Case of Credits Blockchain Platform. International Journal of Applied Research in Management and Economics, 4(2), -. https://europub.co.uk/articles/-A-745365