The Impact of Packet Size on FMCG Products of Pakistan: Wholesaler & Retailer Perspective
Journal Title: International Journal of Empirical Finance - Year 2015, Vol 4, Issue 3
Abstract
A question arise, is there any impact of different packet sizes on consumer buying pattern. The study is focus on retailers and wholesaler perspective in Pakistan context. There are 75 respondents were include in research and handed over them a questionnaire that having questions regarding with selling pattern of four different packet sizes (i.e. sachet, quarter pack, half pack and full pack) that formulated data of 300 observations (75*4) and asked them about to buy stock on monthly basis. Data converted from monthly basis to yearly basis in order to compose it into inventory turnover. Simple linier regression (OLS-Model) has been used in analyzing data. It was assumed that there is negative impact of packet size on inventory turnover. Several test has been applied on data include (Test of Sufficiency, Test for Significance and Test for Specification). Result matched with hypothesis and negative impact has been shown that represent that with reducing packet size, inventory turnover increases. Beside this it also shows that mostly people in recent context prefer to buy more sachet or quarter pack as compare to half pack and full pack.
Authors and Affiliations
Mohsin Hassan Alvi
Keywords
Related Articles
- EP ID EP27194
- DOI -
- Views 349
- Downloads 12
An Investigation How Quantitative Easing Programme, Vickers’ Ring-Fencing Regulation and the ‘Brexit’ Announcement Impact on UK Banking Sector
In this paper, ‘Events study analysis’ is used to analyse the impact of Vickers’ Ring-fencing regulation, Quantitative Easing programme and the United Kingdom’s vote to leave the European Union (‘Brexit’) on the UK ban...
Frauds in the Nigerian Banking Sector: A Factor-Analytic Investigation
The study examines banking sector frauds in Nigeria, from 1994 – 2013, their causative factors and suggested mitigating measures. The secondary data for the period were analyzed using two models, with bank deposits (BD)...
Financial Issues Facing Entrepreneurs
This research highlights the financial issues that Entrepreneurs may facing many difficulties and problems when they start their own business, the most important of these problems is the financial problems they may fac...
Aggressive, Conservative and Moderate Policy in Working Capital Management and Firm's Free Cash Flow Yield (FCFP) Evidence from Tehran Stock Exchange
This paper investigates the impact of Working Capital Management (WCM) policy on returns of the listed firms on Tehran Stock Exchange (TSE) in the period 2007-2011. To this effect, 57 companies were initially selected...
Stock Market Return Volatility and Macroeconomic Variables in Nigeria
This paper examines the impact of macroeconomic variables on stock market return volatility in Nigeria using GARCH-X model. Five macroeconomic variables: broad money supply, consumer price index, credit to the private...