The Impact of Social Responsibility on Satisfaction and Loyalty of the Customers of Sports Complexes in West Azerbaijan Province
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 5
Abstract
The current study aimed at evaluation and investigation of the impact of the social responsibility on satisfaction and loyalty of sports complexes customers in West Azerbaijan province. The current study is of causal-comparative type. In terms of objective, it is of applied type and regarding the data collection method, it is a field study. The statistical population of the study is all the customers of sports complexes in Urmia city among which, 362 persons were chosen by random sampling, using the Cochran Formula. The research instrument were Carroll's Social Responsibility (1991), Fan Satisfaction (1998), and Lim Customer Loyalty (2006) Questionnaires, whose reliability were approved by Cronbach's Alpha test. The descriptive tests were used for describing the customers' status and the model fitness was tested through Partial Least Squares. The results indicated that the social responsibility both directly and indirectly affects the complexes' customer loyalty through the mediating role of satisfaction.
Authors and Affiliations
Mojtaba Alipoor, Mohamad Reza Olian Nejad, Esmaeil Sabzikaran
Keywords
Related Articles
- EP ID EP405413
- DOI -
- Views 54
- Downloads 0
The Effects of Income, Income Distribution and Health Expenditures on Under-Five Mortality Rate
The level of development of a country is explained together with the income, education and health level of the people living in that country. Health level is measured by health status indicators. In this study, the relat...
Mid-Day Meal In School And Its Impact On Educational System: A Study Of Of Balasore District In Odisha
Education plays a vital role in the development of human potential. The State Governments are spending considerable portion of their limited resources to provide educational facilities all over the country. In spite of t...
The Productive ‘Reproductive Work’: A Study On Female Domestic Labourers In Punalur, Kerala
Domestic work involves with both the productive aspect of reproductive work and the reproductive aspect of productive work, and the private aspect of public sphere the public aspect of private sphere. While specifically...
Role of Social Media in Success of Fashion Products: A Malaysian Consumers Perspective
In modern times, social media has accelerated supreme development in human communication. The social media has caught the attention of organisations, communities and individuals through their ability to facilitate the co...
Teaching outside the Classroom: A New Perspective for Learning
It is easily perceived that all of us study better if we concern about our education and some specific field. When we are studying in the classroom, most of your interest in the particular subject depends on that teacher...