The Impact of Social Responsibility on Satisfaction and Loyalty of the Customers of Sports Complexes in West Azerbaijan Province
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 5
Abstract
The current study aimed at evaluation and investigation of the impact of the social responsibility on satisfaction and loyalty of sports complexes customers in West Azerbaijan province. The current study is of causal-comparative type. In terms of objective, it is of applied type and regarding the data collection method, it is a field study. The statistical population of the study is all the customers of sports complexes in Urmia city among which, 362 persons were chosen by random sampling, using the Cochran Formula. The research instrument were Carroll's Social Responsibility (1991), Fan Satisfaction (1998), and Lim Customer Loyalty (2006) Questionnaires, whose reliability were approved by Cronbach's Alpha test. The descriptive tests were used for describing the customers' status and the model fitness was tested through Partial Least Squares. The results indicated that the social responsibility both directly and indirectly affects the complexes' customer loyalty through the mediating role of satisfaction.
Authors and Affiliations
Mojtaba Alipoor, Mohamad Reza Olian Nejad, Esmaeil Sabzikaran
Keywords
Related Articles
- EP ID EP405413
- DOI -
- Views 62
- Downloads 0
Arap Baharı Sürecinde Tunus’un Demokrasiye GeçiĢinde Sivil Toplumun Rolü
The wave of rebellion that started in Tunisia in late 2010 and spread rapidly throughout the Middle East, has begun a process to change regional politics and bring new balances together. In this process, which is commonl...
Role of Family and Social Support in Depression and Stress
The present study explored the influence of family (which is a part of a support network) and perception of social support in the regulation of stress experienced and depression. The sample consisted of 300 parents (150...
An Analysis of Theory of Jürgen Habermas and John Locke on Human Freedom
The concept of freedom is one of the key concepts in the field of political philosophy, political philosophers, so that most of political philosophers have sought to increase civil freedom in their political system. Indi...
Effect of Integrated Marketing Practices and Organizational Structure on Efficiency and Effectiveness of NGOs in Nairobi City County, Kenya
The aim of this study was to determine the effect of integrated marketing practices and organizational structure on efficiency and effectivness of NGOs. The study adopted descriptive crosssectional survey design where da...
Renewable Energy Investments in Turkey and Evaluation of Selection Criteria under Fuzzy Environment
Renewable energy is replacing fossil fuels day by day and becoming more efficient and more popular. Effects of global warming and the limited availability of fossil fuel stocks have led the direction of energy production...