THE IMPACT OF TRADITIONAL PRODUCTS AND ADVERTISING ON TOURISTS ATTRACTION: FIELD STUDY AT AJLOUN GOVERNORATE
Journal Title: Academic Research International - Year 2019, Vol 10, Issue 1
Abstract
The aim of this research is to identify the development and modernization of tourist products in Jordan from the point of view of touristic and traditional crafts' owners in Ajloun governorate. In addition, this research tackles the impact of each of the development, modernization and touristic television and radio ads on attracting tourists to the Jordanian touristic sites. In order to achieve this goal, the researcher developed a questionnaire and distributed it to a sample of (100) traditional tourist craftsmen. After conducting the statistical analysis of the responses of the sample members of the study instrument, the following results were obtained: i) There is no interest in making developing and modernizing the tourist products in Jordan due to the lack of bodies involved in the development of tourist products and the absence of a government orientation to support such products, ii) The development and modernization of tourist products in Jordan has an impact on attracting and increasing the number of tourists, iii) The effect of touristic television and radio ads in Jordan on attracting and increasing the number of tourists.
Authors and Affiliations
Marwan Al-Salaymeh, Abdelbaset M. Alkhawaldeh
Keywords
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