The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Journal Title: Roshd-e-Fanavari - Year 2018, Vol 14, Issue 56
Abstract
Today organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their brand value. The aim of this research is considering the relationships between business intelligence, customer relationships and loyalty and brand value in hygienic and cellulose industry of Iran. Evaluation of each variable is a kind of decision making problem in which has internal systematic interactions between variables. So, we can use DEMATEL technique in FUZZY conditions for cause and effect relationships between variables. We benefit the ideas of 10 experts in cellulose and hygienic industry for considering the relationships between variables. The results show that there are systemic and network relation between research variables. Also, the results show that there is a two tailed relation between business intelligence and brand special value and customer satisfaction. Also, based on research results, customer satisfaction effects on loyalty, business intelligent and brand special value.
Authors and Affiliations
Reza Aghaee, milad aghaee
Keywords
Related Articles
- EP ID EP602993
- DOI 10.7508/jstpi.2018.04.005
- Views 63
- Downloads 0
An Optimized Structure for VC Investment Companies
"This article seeks to browse among history, role, significance as well as economic function of venture capitals. To this end, it is endeavored to consider venture capital concept with a comprehensive and full detailed v...
Review of the Commercialization Linear Model
"The master key of the world today is the creation of value. The entry approach to the today’s business world is technology and the master key of the technology is commercialization and value added created by it. Commerc...
Policies and Programs for Development of Science and Technology in Todays China
"There is a great and considerable distance between today's china and the past china. From the first of 1978 up to now, the promotion of economic reform, and sustainable open door policies, was the main movement of chang...
The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Today organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and custom...
Prioritization of Power Distribution Smart Grid Technologies based on the Attractiveness Criteria, Case Study on Mazandaran Power Distribution Company
A smart grid is the modern power grid to resolve many issues of current power grid systems with higher reliability, self-healing, ability to support renewable energy sources and reduction of environmental impacts. Novelt...