THE IMPLEMENTATION OF THE MARKETING-ORIENTED APPROACH TO MANAGEMENT OF THE ENTERPRISE DEVELOPMENT UNDER THE CONDITIONS OF RESTRICTED RESOURCES
Journal Title: Інфраструктура ринку - Year 2018, Vol 15, Issue
Abstract
The feasibility of implementing the marketing-oriented approach to managing of the development of enterprises in terms of the resources restrictions and uncertainty of the business environment are investigated. Strengthening the marketing component in the enterprise management system is considered as a prerequisite for its gradual transformation. The features of the marketing-oriented approach, the objective necessity of implementing marketing tools in the management policy of modern enterprises are shown. The main problems of construction the marketing management systems at domestic enterprises, the conditions of their origin and nature are investigated. The advantages of the marketing-oriented approach regarding appearance of opportunities for companies to move from the strategy of “waiting” and gradual transition to development policy are justified.
Authors and Affiliations
T. A. Kotsko, I. A. Shehovtsova, O. V. Zharuk
Keywords
Related Articles
- EP ID EP657062
- DOI -
- Views 125
- Downloads 0
WAYS TO IMPROVE ACCOUNTING AND ANALYSIS OF THE FINANCIAL RESULTS OF MYKOLAIV REGIONAL PRINTING HOUSE
The article considers ways to improve the accounting quality and analysis of the financial results of Mykolaiv Regional Printing House. The main mechanism of the threat of bankruptcy of an enterprise is timely accounting...
КОНЦЕПТУАЛЬНА МОДЕЛЬ СТРАТЕГІЧНОГО РОЗВИТКУ ПРОМИСЛОВОГО ПІДПРИЄМСТВА
У статті досліджено концептуальну модель стратегічного розвитку промислового підприємства. У межах такого підходу визначаються можливості підприємства в умовах поточної інфраструктури та ресурсного середовища. Виділено е...
PRECONDITIONS FOR THE EMERGENCE AND DEVELOPMENT OF NON-TRADITIONAL BANKING TRANSACTIONS AND SERVICES
The generalization of the historical process main stages, which non-traditional banking transactions and services overcame towards their formation and development since the VI century BC till nowadays was made in the art...
PRINCIPLE OF NORMALITY AND METHODS OF ITS APPLICATION
The article discusses the application of the principle of normality for determining the grounded value of the fixed assets of the enterprise. The main concepts of economic theory were considered and their shortcomings we...
PROBLEMS AND PROSPECTS FOR GLOBALIZATION OF INTERNATIONAL ECONOMIC RELATIONS
The article highlights the problems and prospects of globalization of international economic relations, identifies the importance of globalization for the sectors of the structure of the world economy, determines the imp...