THE IMPLEMENTATION OF THE MULTIMEDIA APPROACH TO TEACHING BUSINESS ENGLISH

Journal Title: Advanced Education - Year 2017, Vol 4, Issue 8

Abstract

<p>The paper deals with the problem of using multimedia technologies in teaching Business English at higher educational establishments. Modern forms, methods, and techniques of teaching Business English with multimedia tools have been considered. The author has outlined the components of the multimedia approach, its peculiarities and ways of using it in the classroom. Such methods of research as questionnaires, tests, quizzes, the pedagogical experiment and methods of mathematical statistics have been used. The author defines the multimedia technology as a type of a pedagogical technology that implies such organisation of an educational process that combines common forms, teaching methods and techniques with multimedia tools and products. Interactive methods and techniques, multimedia tools and multimedia products have been distinguished as the components of the introduced multimedia approach to teaching Business English. The results of the experiment have proved the efficacy of the implementation of the multimedia approach to teaching Business English at a higher educational establishment especially due to decreasing credits on obligatory disciplines and increasing hours given to out-of-class individual work of students. </p>

Authors and Affiliations

Olena Karpova

Keywords

Related Articles

CONCEPTUAL CATEGORY PERSON AND MEANS OF ITS VERBAL PRESENTATION IN THE FANTASY GENRE

<p class="a">The studies devoted to the issues of conceptualisation and categorisation of reality prove that language plays a key role in these two interrelated and interdependent processes. The purpose of the article is...

IMPLEMENTING AUDIO-LINGUAL METHOD TO TEACHING UKRAINIAN AS A FOREIGN LANGUAGE AT THE INITIAL STAGE

<p>The article presents the audio-lingual model of teaching Ukrainian as a foreign language at the initial stage. The authors outline the main approaches to the understanding the concept “method”, and discuss the previou...

GRAMMATICAL PARAMETERS OF THE NOTIONAL MODUS OF EMPATHY CONCEPT LEXICALISED IN MODERN ENGLISH DISCOURSE

The article provides a comprehensive consideration of the notional modus frame of EMPATHY concept embodied in modern English discourse. It is aimed at analysing the grammatical parameters of the frame which encode semant...

SUBJECT-SPECIFIC VOCABULARY AND ITS STRATIFICATION: THE CASE OF AVIATION ENGLISH

<p>The primary focus of the paper is on providing basic characteristics of subject-specific vocabulary classes and stratifying Aviation English vocabulary. Aviation English which serves for professional communication use...

THEONYMS IN THE HORROR STORY OF HOWARD PHILLIPS LOVECRAFT “IMPRISONED WITH THE PHARAOHS”

<p>This article is devoted to the research of features of the specific onomastic lexis for denotation of divine creatures and its usage in the literary genre of horrors on the example of Howard Phillips Lovecraft’s short...

Download PDF file
  • EP ID EP515187
  • DOI 10.20535/2410-8286.98433
  • Views 111
  • Downloads 0

How To Cite

Olena Karpova (2017). THE IMPLEMENTATION OF THE MULTIMEDIA APPROACH TO TEACHING BUSINESS ENGLISH. Advanced Education, 4(8), 10-15. https://europub.co.uk/articles/-A-515187