The importance of marketing research in the development of innovative integration structures in the context of the knowledge based economy
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2014, Vol 24, Issue 2
Abstract
The main objective of this paper is to assess the impact of marketing research on the development of various forms of integration links occurring in agribusiness in the context of the knowledge-based economy. A short presentation of the agro-industrial clusters has been presented as an example of innovative forms of trade integration. In developing a thesis emphasizing the strategic role of marketing research, both in the process of creating and managing a cluster, as well as the knowledge management process. The role and importance of marketing research in practical cluster management increases systematically under the influence of both, external and internal factors. In the process of creating or strengthening the competitiveness of the cluster structure, the role that marketing research is to play, has a very wide dimension. The theoretical-cognitive supported by the empirical data conducted in Podkarpacki Cluster Agri-Grocery implemented within the framework of their own research project. Marketing research, as it seems, may be for cluster managers valuable clue in making new decisions (operational, tactical and strategic), determining the direction of development and, above all, a source of new knowledge, strengthening the concept capital of the cluster.
Authors and Affiliations
Roman Chorób
Keywords
Related Articles
- EP ID EP126964
- DOI -
- Views 79
- Downloads 0
Marketing bezpośredni w teorii i praktyce przedsiębiorstwa przemysłu spożywczego
W pierwszej części artykułu przedstawiono istotę i znaczenie marketingu bezpośredniego oraz wykorzystywane metody i techniki. W części drugiej zaprezentowano marketing bezpośredni w strategii marketingowej Podhalańskiego...
The effect of globalization process and policy on agribusiness in Poland
The article presents a currently occurring globalization process and its references to the world agribusiness. The role of the World Trade Organization in implementation of globalization policy has been highlighted, whic...
Obliczeniowe aspekty modelowania systemów chaotycznych
W artykule rozważane są zagadnienia dotyczące stabilności obliczeń numerycznych, które od strony aplikacyjnej stanowią istotę przeprowadzanych eksperymentów komputerowych z modelami matematycznymi systemów chaotycznych....
Identification of the desired competencies of employees on the example of the airline industry companies in Bielsko-Biała region
The article discusses the desired competencies of employees of companies in the airline industry in Bielsko-Biała region. In the introduction the essence of competencies and different approaches in defining this concept...
Regional Operational Programmes as a source of finance for innovation in the voivodeship
The level of innovation is currently the measure of development of a country, a region or a company. To deliberate about innovation, it is necessary to create conditions for its formation and implementation. This is the...