The Importance of Marketing Research Practices on the Performance of Tanzanian Manufacturing SMEs.
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 05
Abstract
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally said to be behindhand in the execution of formal marketing research. This study, investigated the importance of marketing research practices on the performance of manufacturing SMEs in Dar es Salaam, Tanzania. Within quantitative method, an analyticalsurvey design was adopted and data was randomly collected from 200 SMEs using semi-structured questionnaire and analyzed using descriptive statistics, cross-tabulation, T-test, and regression analyses through SPSS software: 21
Authors and Affiliations
Dr. Upendo Brilliant Cornell Nyamanza
Keywords
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- EP ID EP695064
- DOI https://doi.org/10.47191/jefms/v4-i5-25
- Views 171
- Downloads 0
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