The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2020, Vol 4, Issue 3
Abstract
International responsiveness is progressively being drained to Social Entrepreneurial Businesses SEOs . Ultimately, innovative types of businesses target to answer social, environmental or societal hitches by using contemporary management practices. Paralleled with traditional non profit organizations, numerous SEOs attempt to work commercial as have earned income strategies or are becoming more profitable concerned businesses. Not only government sector, but also private sectors have higher intention to deal with social and charity works to gained social reputation. as Social entrepreneurship is a key component for modern business, with connecting customer relations and consumption experience can be benefited for an organization to create their higher brand image or reputation in a particular industry. Thivanka Chamith Wijesinghe "The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30352.pdf Paper Url :https://www.ijtsrd.com/management/marketing-management/30352/the-importance-of-social-entrepreneurship-of-profit-based-businesses-towards-its-brand-image-and-reputation/thivanka-chamith-wijesinghe
Authors and Affiliations
Thivanka Chamith Wijesinghe
Keywords
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