The Importance of Supply Network Development and Firm’s Capabilities in Building Business Performance A Theoretical Review
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 3
Abstract
This paper discusses the advantages and importance of supply chain network development and firm’s capability to enhance competitive advantage. Supplier network supply network plays an importance role for the company so that they will be able to play a more active role and optimal in the management and operation of the network of suppliers that include product design, production, suppliers, marketing and distribution. In large companies, a strong distribution network is needed, as well as in small and medium scale companies. Companies are required distribution network that is robust in the entire territory of Indonesia. To succeed in this objective, Companies need a distribution strategy, which is an area of marketing strategy aimed primarily at increasing sales and the number of customers to support sustainable growth. Robertus Sigit Haribowo Lukito | Lena Ellitan "The Importance of Supply Network Development and Firm’s Capabilities in Building Business Performance: A Theoretical Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd39903.pdf Paper URL: https://www.ijtsrd.com/management/strategic-management/39903/the-importance-of-supply-network-development-and-firm’s-capabilities-in-building-business-performance-a-theoretical-review/robertus-sigit-haribowo-lukito
Authors and Affiliations
Robertus Sigit Haribowo Lukito | Lena Ellitan
Keywords
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