THE IMPORTANCE OF THE PROCESS OF PLANNING AND ORGANIZING THE CREATION OF A NEW PRODUCT IN MARKETING INNOVATION
Journal Title: Причорноморські економічні студії - Year 2018, Vol 28, Issue 1
Abstract
The article proves the importance of the planning process in marketing activities for the imposition of an innovative product on the market, analyzes the main stages of the process of creating a new product, the basic methods of activation of creative search.
Authors and Affiliations
O. V. Aparova
Keywords
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- EP ID EP658624
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