THE IMPORTANCE OF VERTICAL RESTRAINTS ON MULTI-SIDED MARKETS
Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 3, Issue 61
Abstract
This article is devoted to research on the effects of vertical constraints on multi-sided markets. The need to analyze vertical constraints in these markets is due to three main reasons: in a digital economy, the importance of platforms is growing, they are implemented in all strategic sectors of the economy; the emergence of network effects as a result of the platforms lead to the need to update tools for analyzing economic relations, including vertical constraints; in practice, the number of antitrust investigations of the anticompetitive use of vertical constraints by platforms is constantly increasing. The article summarizes the essence of the concepts of «multi-sided market», «vertical constraints», also analyzes a large number of scientific literature, which investigates the vertical constraints used by platforms in multi-sided markets in a globalizing environment. The information base of the article is the materials published by domestic and foreign researchers in periodicals, monographs; Also, their own theoretical and practical studies of the author. The author defines how vertical constraints can help the platforms to improve their performance and ensure the growth of consumer well-being. The article considers possible anti-competitive effects of vertical constraints in the light of traditional economic literature on vertical constraints and the latest literature on the use of vertical constraints on multi-sided markets. The author analyzes the toolkit and methodology for assessing the effects of using vertical restraints on multi-sided markets. The value of exclusive contracts in multi-sided markets is determined. Research findings of practical value are presented in the form of recommendations for improving the institutional provision of regulation of multi-sided markets in view of the research carried out and the findings.
Authors and Affiliations
Inna Honcharuk
Keywords
Related Articles
- EP ID EP450123
- DOI 10.32836/2521-666X/2018-3-61-1
- Views 145
- Downloads 0
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