The Indonesia Digital Payment Puzzle: Unraveling User Segmentation via Transaction Behaviors
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 01
Abstract
This research discusses the rapid development of technology and how it can affect the dynamics of life, especially in the economic sector and digital payments in Indonesia. Increasing internet usage and adoption of digital payments are the main focuses here. Digital wallets are one of the technological developments, namely digital payments. This digital wallet has relatively many users and continues to increase over time. There are several well-known digital wallets, namely Shopeepay, OVO, Dana, GoPay, etc. All digital wallet services strive to provide the best service to consumers. Where consumer satisfaction affects consumer behavior of a product or service. The study also highlights the importance of financial literacy in influencing a person's financial behavior. This study aims to see how transaction patterns affect the segment of digital payment usage in Indonesia, which is to help digital payment service providers improve their services.
Authors and Affiliations
Zakky Rudy Anggara, Raden Johny Hadi Raharjo
Keywords
Related Articles
- EP ID EP730242
- DOI 10.47191/jefms/v7-i1-65
- Views 60
- Downloads 0
Factors Determining Adoption of Improved Wheat Varieties by Smallholder Farmers in Ethiopia
The study determined the level and factors that influence adoption of improved wheat variety adoption among smallholder farmers in Ethiopia. The study used household level cross sectional data collected during 2015/16 c...
The Effect of Motivation and Work Discipline and Organizational Culture on Job Satisfaction and Their Impact on the Performance of Village Unit Cooperative Employees in Ogan Komering Ilir Indonesia
The Village Unit Cooperative (VUC) in Ogan Komering Ilir Regency is an organization engaged in all-round business, such as trading of palm oil fresh fruit bunches. The VUC serves as a partner and partner of several oil p...
Financial Performance as Intervening Variable Affect of Intellectual Capital and Capital Structure on Firm Value in the Banking Sector
Study purpose decide the affect intellectual capital and capital structur on value company, mediated by financial performance. This studies was conduct at banking firm on the Indonesia Stock Exchange in 2018-2021, where...
The Influence of Work Motivation and Job Satisfaction on the Performance of Employees at the Yarsi Pontianak Health College
This research aims to analyse the influence of job satisfaction and work motivation on the performance of employees at the Yarsi Pontianak College of Health Sciences (Stikes). We employ a quantitative approach with expla...
The Impact of Working Capital Management on Financial Performance, Evidence from Automotive & Components Industry
This study aims to examine and analyze the impact of Working Capital Management by measuring the Days Inventory Oustanding (DIO), Days Sales Outstanding (DSO), and Days Payable Oustanding (DPO) on Return on Assets (ROA)...