The Influence of Brand Equity on Customer Responses to the Duckscarves Hijab
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 4
Abstract
Brand equity is an important part of a business because it recognizes the strength of the products while influencing consumers buying the product. An often consumers does not think about the price of the items they trust especially limited edition and want to be the first own the product. According to previous studies, brand equity brings positive results to business. Brand equity consists of premium price, brand extension, brand preference and purchase intension. When consumers confident with the brand equity of the product, they seem to be amazed and ignorant about the prices offered. This study is more focused on reviewing consumer responses when the brand equity of a dUCk Scarves creativity and unique branding drove thousands of Muslim to develop an obsession about it.
Authors and Affiliations
Safwati Shaharain
Keywords
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