The Influence of Consumer Behavior, Perspectives and Types of Consumers in Purchasing Decision Making
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 01
Abstract
Purchasing or consumption can be said to be the main goal of consumer behavior. While purchases will occur because of the need and desire for the product. But not infrequently the purchase is not caused by a need and desire. Someone before making a purchase begins with a need and a desire (want). Buying activity is part of an effort to fulfill the urge of needs and desires. Need is a state that is felt not to exist in a person. Something that is not in a person. The experience decisionmaking perspective is carried out by consumers who have experience in understanding brands and products. For consumers, knowledge about brands and products is considered sufficient. So there is no need for a lot of information related to the use of brands and products. The influence of experience from using brands and products has an impact on the purchasing decisionmaking process. The introduction of the problem around how the experience of brand and product problems before. Information search process based on solving problems from previous purchases. Brand and product choices are based on the impact of previous experience. Consumer behavior in the purchasing decision process does not always follow a linear path in the consumption process. Linear flow in decision making starts from problem recognition, seeking information, evaluating information, purchasing, and evaluating after purchase. Because consumers have different attitudes and views on brands and products. There are several types of consumers based on consumer involvement. Consumer engagement with brands and products. Consumer involvement in assessing brand existence. It is a consumer effort to compare brands, loyalty to certain brands, even rejection of certain brands. Consumer involvement in a brand is a consumer evaluation of a brand that has been known and is being promoted by the seller.
Authors and Affiliations
Nirwana
Keywords
Related Articles
- EP ID EP726718
- DOI 10.47191/jefms/v6-i01-45
- Views 56
- Downloads 0
The Influence of Financial Literacy and Financial Inclusion as Women Workers' Activities and Performance at the Puri Santrian Hotel
Literacy finance followed with inclusion finance public. Inclusion finance related tightly with literacy For increase ability activity worker in use service finance. The low knowledge literacy finance somebody become rea...
Capital Structure and Financial Returns: Longitudinal Panel Evidence from NReits
The study is an investigation of the nexus between capital structure and financial returns. The investigation was conducted on a panel data of all real estate investment trusts in Nigeria (N-REITs) listed in the Nigeria...
The Influence of Technology Acceptance on E-Commerce Behavior of Sociolla Users is Mediated by Behavioral Intentions (UTAUT 2 Testing Study)
This research aims to determine technology acceptance of behavior using e-commerce for Social users which is mediated by behavioral intention by testing UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). Thi...
The Impact of Financial Innovation on the Performance - Evidence from the Iraqi Banking System
The aim of this study is to investigate the impact of MMO, ATMs, POS and POC on the financial performance of banks. This study supports Silber's theory of constraint-induced financial innovation. Using data for the perio...
The Contribution of Philosophy to Ethical Corporate Finance: Challenges and Perspectives
This article explores the synergy between philosophy, corporate finance, and corporate social responsibility (CSR), emphasizing the importance of interdisciplinarity in addressing the complex ethical, social, and environ...