Abstract

The advent of internet has made present day easy and fast from each and every aspects and dimensions. Every field is trying to come out of its best through optimal use of this invention from domestic daily goods to luxury and fashionable jewellery items too, so did marketing. No matter how unique and wonderful anything is, without communication, distribution and on time availability, it is of no worth. Digitization has channelled each component so simple and smooth. Marketing is a highly sensitive function, determining success or failure of any project in today's time. This paper tries to correlate if any noticeable relation can be traced out between digitization and marketing mix trends. Main aim of paper is to present an overview of marketing mix in relation with digitization in an individual basis with reference to marketing mix strategy of Tanisq. This paper is a review paper of remarkable thoughts presented by expert opinions already shared and available in various secondary sources of information regarding influence of digitization over marketing industry. Bindu Tiwari | Dr Naveen Kumar "The Influence of Digitization on Marketing Mix: In Special Reference to Tanishq" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-1 , December 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18988.pdf http://www.ijtsrd.com/management/marketing/18988/the-influence-of-digitization-on-marketing-mix-in-special-reference-to-tanishq/bindu-tiwari

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