The Influence of Event Performance Quality on Attendees’ Satisfaction
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
This paper attempts to study relationship between quality of event performance and attendees’ satisfaction. A total of 250 attendees served as a sample of this study using the convenience sampling method. Pearson correlation was used to analyze the simple relationships between the dimensions of event performance and satisfaction. The results show that there is a significant relationship between event performance and attendees satisfaction. Regression analysis was used to identify which dimension influence the satisfaction. Based on the findings, it was found that all three dimensions of event performance significantly influence the satisfaction. This finding therefore will help event organizers in improving the quality and performance in event industry.
Authors and Affiliations
Nurakmal Ramli, Nor Farhana Ahmad Januri, Wan Soraya Wan Abdul Ghani
Keywords
Related Articles
- EP ID EP564308
- DOI 10.6007/IJARBSS/v8-i7/4394
- Views 89
- Downloads 0
Effects of Guidance Group Adjustment Career Thinking Modules (ACT) Based on the Theory of Cognitive Information Processing towards the Dysfunctional Career Thinking and the Vocational Situation of Form Four Students
This experimental study aimed to investigate the effects of the Small Guidance Groups (SGG) and Large Guidance Groups (LGG) Adjustment Career Thinking Module (ACT) oriented theory of Cognitive Processing of Information a...
Factors affecting Firm Performance of SMEs in Malaysia
The study purpose is to identify the impact of factors (entrepreneurial orientation, information acquisition, and information utilization) on firm performance of Small Medium Enterprises (SMEs), in Malaysia. A quantitati...
Students as Agents of Change in School Communities through Strategic Management Approach to Schools
The article aims at investigating elements concerning school change and how students as integral parts of the school community contribute to the success of the aforementioned issue. Additionally, the article examines how...
Theoretical Framework for Factors Influencing Job-Seekers’ Intention to Use Online Recruitment Websites
This conceptual paper focus on addressing the issues on using websites for an online recruitment. Looking at the current trends on demographic profiles of Gen Y and millenniums, it is the right time for most of employer...
Intrinsic Motivation: Impact on Learning Disabilities Literature
This article discusses the general principles of intrinsic motivation (IM) from the lens of Self-determination Theory in education setting. Though there are studies on regular students and those with Learning Disabilitie...