The Influence of Event Performance Quality on Attendees’ Satisfaction
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
This paper attempts to study relationship between quality of event performance and attendees’ satisfaction. A total of 250 attendees served as a sample of this study using the convenience sampling method. Pearson correlation was used to analyze the simple relationships between the dimensions of event performance and satisfaction. The results show that there is a significant relationship between event performance and attendees satisfaction. Regression analysis was used to identify which dimension influence the satisfaction. Based on the findings, it was found that all three dimensions of event performance significantly influence the satisfaction. This finding therefore will help event organizers in improving the quality and performance in event industry.
Authors and Affiliations
Nurakmal Ramli, Nor Farhana Ahmad Januri, Wan Soraya Wan Abdul Ghani
Keywords
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- EP ID EP564308
- DOI 10.6007/IJARBSS/v8-i7/4394
- Views 61
- Downloads 0
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