The Influence of Experience Value, Destination Image, Destination Service Utility on Tourist Loyalty with Tourist Engagement as an Intervening Variable and Heritage Value as a Moderating Variable in Tourist Villages on the Island of Java.
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 10
Abstract
This research is expected to contribute to a deeper understanding of the dynamics of tourist loyalty in the context of tourist villages in Java, by considering various factors that influence it, such as Experience Value, Destination Image, Destination Service Utility, Tourist Loyalty, Tourist Engagement, and Heritage Value as Variable Intervening. This research model was analyzed using SmartPLS. Data were collected by distributing surveys to 230 tourists visiting tourist villages in Java Island. The data collection technique used a sample non- probability. The results of the study indicate that most of the hypotheses proposed are accepted, it is proven that there are eight hypotheses that are proven to have a significant direct relationship between variables, and three hypotheses do not have a significant relationship. The research model tested only shows the influence of variables that support sustainable growth, with these eight variables. Further research is expected to develop with other variables such as tourism village management, tourism village improvement strategies, tourism village development. This study proves that tourism villages can use research results to identify opportunities and threats that may arise from factors Destination Service Utility, in improving tourism development.
Authors and Affiliations
Santi , Willy Arafah , Robert Kristaung,
Keywords
Related Articles
- EP ID EP750269
- DOI 10.47191/jefms/v7-i10-50
- Views 72
- Downloads 0
Comparative Analysis of Company Financial Performance Between Sub Sectors in The Consumer Goods Industry in Indonesia Before and During The Covid-19 Pandemic
During the Covid-19 pandemic, some sectors are predicted to grow while many other sectors slump. This study aims to prove the difference in financial performance between companies in the Food and Beverages, Tobacco Manuf...
Pentagon Fraud and Sustainability Reporting: A Literature Review
Sustainability reporting is a communication tool for companies to inform stakeholders about their environmental, social, and Governance activities while also serving as a strategic approach to strengthening corporate rep...
Revolutionizing Retail: How Technology Innovation Drives Customer Experience and Market Adaptability in Indonesia
This study investigates the relationship between technology innovation, digital customer experience, and market responsiveness in Indonesia's retail industry. As the retail sector increasingly adopts omnichannel strategi...
Generational Diversity and Performance of Employees in County Governments: A Case of County Government of Nyeri
This study sought to determine the influence of generational diversity on employee performance in the county government of Nyeri. A descriptive research design was adopted, targeting the 3800 employees of the Nyeri Count...
Evaluation of the Success and Acceptance of Cloud Based-Accounting Information System in Msmes in Denpasar City
MSMEs can achieve maximum profits by utilizing technological developments in the form of cloud-based accounting. The effectiveness and efficiency of technology can be determined through the evaluation process of the acco...