THE INFLUENCE OF INFORMATIONAL-COMMUNICATIVE TECHNOLOGIES ON THE FORMATION OF CLIP OF INDIVIDUAL AND SOCIAL CONSCIOUSNESS

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THE INFLUENCE OF INFORMATIONAL-COMMUNICATIVE TECHNOLOGIES ON THE FORMATION OF CLIP OF INDIVIDUAL AND SOCIAL CONSCIOUSNESS

Journal Title: Psychological journal - Year 2018, Vol 4, Issue 4

Abstract

The article is deals with the theoretical analysis of the specifics of the influence of informational-communicative technologies on the formation of the clip consciousness (individual and social) and clip thinking as its component, which became the purpose of our investigation. It is noted that the high level of intensity of informatization of society and modern technological progress in the information environment led to the development of the situation when virtual-network communications become an integral part of cybersociety and a new kind of culture – virtual-network is created, the component of which is the clip culture. It is stated that, although the discussion of the problem of clip thinking (as a component of the clip culture) intensified, from the 20th century, information in the clip format (which gradually began to displace the text culture of society), we received long before that time. It is shown that the progress in the formation of the network society requires the appropriate new predispositions in the personality for the rapid perception, comprehension and processing of a sufficiently large volume of information flows, mastering of innovative means and technological tools of work. The views of scientists on the definition of the concept of "informational society" and its characteristic features, the main of which is using of the informational-communicative technologies for optimal functioning of information in society, which can have both positive and negative consequences were analyzed. It is noted that in order to transmit as much information as possible to the society, informational-communicative marathons use the clips of informational flows as a kind of informational-communicative technologies, and the technological progress of cyberspace with using of clip chaoticness of information that disclose to us an infinite number of methods of purposeful influence not only on the internal state of the individual and society as a whole, but on their perception of one or another situation; that the clip nature of the informational environment allows to use a lot of manipulative technologies of goal-directed social and psychological influence, overburdening the mosaic structure of informational-communicative marathons in order to impose the "necessary" meaning of the perception of informational context; that it is precisely with the help of information and communication flows, which are based on clip chaoticness of the transmitted information, the public opinion is forming much easier, the process of making social, economic and social decisions in the society is taking place. The role of clip chaoticness in the presentation of information in the media and the Internet in the formation of clip thinking, as a component of the clip consciousness, and the psychological peculiarities of its manifestation are determined. It is concluded that the growing and rapid flow of information, in which it is necessary to find the needed, puts the modern person the requirement to adapt to a situation, developing not only the speed of perception of information, but also the ability to distinguish in a continuously changing flow an important things; that clip thinking has already become part of the information space and modern life and world view of man, and clip culture has emerged under the influence of informational-communicative technologies in cyberspace in order to reporting to the society as much information as possible and is an integral part of the process of informatization of the modern information and network society.

Authors and Affiliations

Halyna Chuyko, Yan Chaplak

Keywords

EP ID EP544215
DOI 10.31108/2018vol14iss4pp37-53
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