THE INFLUENCE OF INTERNAL CUSTOMER ON IMAGE CREATION of private universities
Journal Title: Globalization, the State and the Individual - Year 2016, Vol 2, Issue 10
Abstract
In the era of fierce competition positive and well established image of an organization can affect its survival. In the case of the university a large part of the organization are its internal customers, ie. students. This paper presents the results of a study on the impact of internal customer on cre- ating the image of one of private universities in the Lower Silesia. The university operates mainly in the local environment, however a group of students come from similar or smaller towns located about 20-50 km away, and even from the ргоѵіпсіаі Capital - Wrocław
Authors and Affiliations
Agnieszka Pawlak-Wolanin, Janusz Gudowski
Keywords
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