The Influence of Motives for Media Use, News Selection, and Attractiveness Level of Online Media on Reader Engagement
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 05
Abstract
Efforts to increase online media traffic can be realized by increasing reader engagement. The high frequency and intensity of readers and interactions in reading news online, such as commenting and sharing the article, indicate a high level of reader involvement. The article attempts to show the influence between the motives of using online media, news selection, and news attractiveness on the level of reader involvement. Through distributing questionnaires to 95 students, the study uses a survey method with an explanative quantitative approach. Data are analyzed using multivariate analysis techniques with correlation coefficient test and multiple linear regression. The results show a strong and positive correlation between the motive for media use, news selection, the level of media attractiveness, and the level of reader involvement of 0.659. The multiple linear regression test also proves a significant influence between the three independent variables on the level of reader involvement with an influential contribution of 43.4%.
Authors and Affiliations
Nursatyo, Lely Arrianie, Siti Komariah, Ferenia Febi Auliasari
Keywords
Related Articles
- EP ID EP715539
- DOI 10.47191/ijsshr/v6-i5-02
- Views 63
- Downloads 0
Legal understanding of the failures of international conventional arms control mechanisms
Conventional arms control appears today as an essential means to ensure peace in the world and sustainable development. Its international implementation is ensured by United Nations bodies, treaties and even programs. De...
An SFL Study on Tenor in English Journal Articles on Finance
: The study is a functional description and analysis of the category of tenor in English journal articles on finance which is arguably one of the four aspects forming register in Systemic Functional Linguistics (SFL). Th...
Student Preferences in Integrated Assessment with Learning Activities in General English Courses for Non-English Study Program Students
This study aimed to describe student preferences toward the application of integrating assessment with learning activities. There were 125 non-English study program students of Universitas Pendidikan Mandalika taken as s...
Analysis of the Factors Affecting the Business Sustainability of Agricultural Cooperatives in Northern Mindanao
Cooperatives serve as cornerstones in the region's agricultural sector, supporting livelihoods, food security, and economic development. In examining the complex dynamics of agricultural cooperatives in Northern Mindanao...
Color Healing the Balinese Mandala Color in Painting Practice
Color is very essential in life; it is hard to imagine this world without color or only black and white. All colors appear between black and white because they exist due to the effects of light and energy. This article f...