The Influence of Perceived E-Service Quality, Promotional Mix, Brand Awareness and Online Repurchase Intention
Journal Title: International Journal of Social Science And Human Research - Year 2022, Vol 5, Issue 11
Abstract
This study aims to analyze and explain the effect of online service quality, promotion mix, and brand awareness on repurchase intention. This research was conducted on students using OVO in Yogyakarta, with a total sample of 140 respondents obtained through the method of distributing questionnaires using google form. The sampling technique used is purposive sampling method. The analytical method used is the Multiple Linear Regression Analysis method which is processed using the Statistical Package for Social Sciences (SPSS) program. The results of this study indicate that Perceived E-Service Quality has a positive and significant effect on repurchase intention; Promotional Mix has a positive and significant effect on repurchase intention; and Brand Awareness has a positive and significant effect on repurchase intention.
Authors and Affiliations
Hasnah Rimiyati , Tegar Khoirul Azmi
Keywords
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- EP ID EP712077
- DOI 10.47191/ijsshr/v5-i11-40
- Views 92
- Downloads 0
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