The Influence of Prices and the Application of Shopee Live Features on Consumer Purchase Decisions on the Shoppe Marketplace in Kediri City
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 05
Abstract
The quicker innovative improvement makes businesses develop, one of which is E-Commerce. Ecommerce makes it simpler for buyers to shop. Cost is one important variables in customer purchase decision. To attract the attention of buyers, e-commerce is progressively creating its features, one of which is the Live Streaming Shopping feature that gives the impression of real life to customers. This study points to test costs and Live Streaming Features on Shopee Customer Purchasing Decisions in Kediri City. Information collection was carried out through the distribution of questionnaires distributed to 110 Shopee customers in Kediri City with random sampling techniques and the analysis method used was multiple linear regression with the assistance of SPSS tools. The results of the study found that price features a significant impact on customer purchasing decisions, while Live Streaming does not have a significant effect on buyer purchasing decisions, but partially Cost and Live Streaming Shopping Together have a significant impact on consumer purchase decision.
Authors and Affiliations
Yusi Agustin, Nur Laely, Krissantina Eferyn
Keywords
Related Articles
- EP ID EP734977
- DOI 10.47191/ijsshr/v7-i05-07
- Views 60
- Downloads 0
Principles of Politeness in Balinese Speech
A good communication is reflected in the use of good and appropriate language. Politeness in a language is an important thing that needs to be considered in communication. However, often the problem of politeness in lang...
Debt Policy, Investment Decisions, and Profitability in Leveraging Company Value
The purpose of this study was to determine and explain the effect of debt policy, investment decisions and profitability on their relationship in leveraging firm value. The method used in this research is quantitative re...
Determinant Factors Affecting the Development of Digital Competencies of Primary School Students
The global trend of Industry 4.0 has significantly accelerated the digital transformation process. In the field of education, digital transformation is bringing substantial changes to the educational policies and orienta...
Multicultural Education Patterns in Elementary Schools in Banyumas District
This paper aims to explore multicultural education in elementary schools in Banyumas district. This research raises a socio-cultural portrait in the context of learning. The type of research used is descriptive qualitati...
Role of Tax Avoidance and Financial Performance to Increase Firm Value
The objective of this research is to determine the role of Tax Avoidance and financial performance in improving the firm value of the manufacture companies listed in Indonesia Stock Exchange (BEI). Financial report data...