The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, District Tangerang Selatan)
Journal Title: Scholars Bulletin - Year 2017, Vol 3, Issue 6
Abstract
Abstract: This study is intended to Analyze the Influence of Product Quality, Quality of Service and Price to the purchase decision. The design of this research is quantitative by using the method. The population of this study is all pregnant women in Tangerang Selatan district, Julah pregnant mother in South Tangerang regency strength 5250 people. The sample size in this study using Slovin formula with α is used is 10%, thus the sample size is 98 people. This research uses multiple linear regression analysis technique. SPSS 20.00 analysis tool. The results of this study are Product Quality, Service Quality and Important and Significant Price to Purchase Decision. There are still other factors affecting the Purchasing Decision apart from the three variables of product Quality, Quality of Servicing, and Price. Keywords: Product quality, Quality of Service, Price, Purchase Decision.
Authors and Affiliations
Rizza Anggita, Hapzi Ali
Keywords
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