The Influence of Service Marketing Mix on the Revisitation Intention of BPJS Inpatient Patients at Royal Prima Marelan General Hospital
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 10
Abstract
Marketing in hospitals is a basic activity of an organization to run its business and to maintain its continuity, the role of marketing in hospitals is very important in determining hospital selection. Service marketing needs an expanded marketing mix with the addition of a non-traditional marketing mix, namely people, physical evidence, and process, so that it becomes seven elements. This research aims to determine the influence of the marketing mix of services on the intention to revisit BPJS inpatients at Royal Prima Marelan General Hospital. This research is an analytical observational research with a cross-sectional approach. The population in this study were BPJS patients hospitalized during the last five months at Royal Prima Marelan General Hospital, totaling 1,279 patients. Determination of samples using the Slovin formula with a total sample of 305 patients. Data analysis uses univariate, bivariate, and multivariate analysis. The results of the research show that the variables of type of service, location of service, promotion, health personnel, physical appearance, service procedures, and hospital performance have a positive and significant effect on interest in revisiting inpatient BPJS patients at Royal Prima Marelan hospital p-value <0.05. The independent variable that most influences the interest in revisiting inpatient BPJS patients at the Hospital of Royal Prima Marelan is the hospital performance variable.
Authors and Affiliations
Chrismis Novalinda Ginting, Muhammad Aditya Kurnia, Zulvan Jaya Putra Zai
Keywords
Related Articles
- EP ID EP721629
- DOI 10.47191/ijmra/v6-i10-22
- Views 55
- Downloads 0
Optimization of Leg Muscle Power, Emotional Intelligence, and Achievement Motivation to Improve Football Performance
This study aims to reveal the effect of exogenous variables directly, causally and simultaneously on endogenous variables. This research method is a quantitative method using an ex-post facto research design. The sample...
An Integrated Model to Tackle the Non-Appropriation of Agricultural Storage Facilities by Project Target Communities in Senegal
The storage facilities of agricultural projects are not fully used by Senegalese producers. To appraise the non-appropriation, we used a mixed approach. First, we interviewed fifteen (15) officials and eight (08) farmers...
Feed Additive of Binder Seaweed Grass in Fish Feed Formulation on Physical Characteristics and Efficiency
The study was designed experimentally using a Completely Randomized Design, five treatments were repeated three times included the use of carboxymethyl cellulose as a control as much as 5%, and the treatment of feed addi...
Influence of Underfunding and Poor Management on Accreditation of Business Education Programmes in Public Universities and Colleges of Education
The study on influence of underfunding and poor management on the accreditation of business education programmes in public universities and colleges of education in South East, Nigeria was necessitated by the need to ens...
Towards the Special Region of Yogyakarta with Pancasila Character Trough the Implementation of Regional Regulation No. 1 Year 2022 of DIY Province
The rise of violence and intolerance that occurred in Yogyakarta has been very disturbing and concerning to the community, especially the citizens of Yogyakarta. These acts of violence will certainly have a negative impa...