The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2022, Vol 5, Issue 09
Abstract
This study aims to identify the effect of service quality, servicescape and relationship marketing with satisfaction as a mediation at the Mediterranean Bali Campus. The number of samples used in this study were 99 students as respondents who were determined using the purposive sampling method.The method of data collection in this study is to use the interview method, namely data collection techniques carried out by giving oral questions and questionnaire methods, namely data collection techniques carried out by giving a set of written questions to respondents given a value or score using a Likert scale. The data analysis technique was carried out using a structural equation model (Structural Equation Modeling-SEM) based on Partial Least Square (PLS). The results of this study indicate that 1) service quality, servicescape, and relationship marketing have a positive and significant effect on student satisfaction, 2) student satisfaction has a positive and significant effect on student loyalty, 3) service quality has a positive and significant effect on student loyalty,
Authors and Affiliations
Putu Yogi Agustia Pratama, Anik Yuesti, Anak Agung Putu Agung, I Nengah Suardika
Keywords
Related Articles
- EP ID EP709468
- DOI -
- Views 42
- Downloads 0
The Influence of Principal Leadership Behavior and Work Environment on Teaching Satisfaction of High School Teachers
This study aimed to determine the effect of the principal's leadership behavior and work environment on teacher teaching satisfaction at Teladan Private Senior High School Pematang Siantar. The problems discussed in this...
The Influence of the Independent Board of Commissioners, Audit Committee and Accounting Conservatism on Profit Quality in the Indonesian Banking Industry
Earnings quality is an important factor in the banking industry that has a significant impact on the health and sustainability of a company. The purpose of this study was to examine the effect of the Independent Board of...
Socio-Cultural Significance of the Training of Physical Culture Activists in the Care of the Elderly in the Community
This article addresses the theoretical and contextual references, based on the epistemological characterization, in particular the training of Physical Culture activists in the care of the elderly in the community contex...
Career Intervention to Enhance Student’s Career Maturity
Career interventions aim to improve students' career maturity. Career maturity needs to be improved in the era of society 5. 0. Most students do not yet have career planning and career readiness. 3 career intervention pr...
ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design
This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit....