The Influence Of Shopee Live Advertising And Product Quality On Interest In Buying Clothing Products In Shopee E-Commerce
Journal Title: International Journal of Humanities Education and Social Sciences - Year 2022, Vol 2, Issue 3
Abstract
This study aims to determine the effect of shop live advertising and product quality partially or simultaneously on the buying interest of Economic Education Students at PGRI Wiranegara University. This research begins with the number of teenagers who are easily influenced by live shop advertisements and product quality in buying clothes, especially in shop e-commerce. The population in this study were students of economic education at PGRI Wiranegara University, with a sample of 70 students who used the shop application. The data collection technique used a questionnaire that was tested for validity and reliability. The data analysis technique used multiple linear regression, classical assumption test, T-test, F test, and coefficient of determination. The results of this study indicate that live shop advertising has a positive and significant effect on buying interest in clothing products for Economic Education Students at PGRI Wiranegara University; product quality partially has a positive and significant effect on buying interest in clothing products for Economic Education students at PGRI Wiranegara University. Shopee live advertising and product quality simultaneously have a positive and significant effect on buying interest in clothing products for Economic Education Students at PGRI Wiranegara University. The conclusion of this study is that the correlation coefficient value shows that 61.1% of the buying interest variable can be explained by the shop's live advertising variables and product quality. In comparison, the remaining 38.9% is explained by other variables that were not examined in this study.
Authors and Affiliations
Nunuk Indarti,Aida Fitriyah,Nurus Sobakh,
Keywords
Related Articles
- EP ID EP718297
- DOI -
- Views 33
- Downloads 0
The Influence of 21st Century Skills On Readiness Career Of Accounting 4.0
The Industrial Revolution 4.0 is marked by technological advances in various fields, such as artificial intelligence, supercomputers, smart robots, cloud computing, big data systems, and genetic engineering that...
SWOT Result Analysis For The Sustainable Development Strategy Of Glintung Go Green Wonosari Village, Malang City
Environmental problems are still a special concern, especially environmental problems that occur in villages within the city, such as problems with garbage, drainage and the absence of green open spaces. Of the various...
The effectiveness of extension methods for the development of self-reliance of agroforestry farmer groups in accelerating Forestry Development
The ability of forestry extension agents, forestry extension materials to be delivered and the intensity of the extension are classified as effective. In terms of developing farmers ' independence and making extension w...
Waste Management Strategy at Alak Final Processing Site (TPA) in Realizing Sustainable Development Goals (SDGs)
This research aims to evaluate existing waste management and formulate strategies for waste management that can be implemented used in realizing SDGs based on current conditions at the Alak Final Processing Site (TPA) w...
Exploring Madrasah Students Mathematics Literacy Ability
This study aims to explore students' mathematics literacy ability and its contributing factors. This research was conducted at MTsN 2 Bukittinggi with 20 students of grade VIII as the subjects the study. The students wer...