The Influence of Shopping Experience and Customer Engagement on Customer Loyalty of Alfagift Users Through Customer Satisfaction at Alfamart, Turen District
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 11
Abstract
This research aims to analyze the influence of shopping experience and customer engagement on customer satisfaction, analyze the influence of shopping experience and customer engagement on customer loyalty, analyze the influence of customer satisfaction on customer loyalty and analyze the influence of shopping experience and customer engagement on customer loyalty through customer satisfaction. The sample in this study was 100 respondents. The data analysis technique uses path analysis. The analysis results show that shopping experience and customer engagement influence customer satisfaction. Shopping experience and customer engagement influence customer loyalty. Customer satisfaction influences customer loyalty. Shopping experience and customer engagement influence customer loyalty through customer satisfaction.
Authors and Affiliations
Laeli Chodriyah, Sugeng Haryanto, Harsono
Keywords
Related Articles
- EP ID EP727865
- DOI 10.47191/jefms/v6-i11-18
- Views 42
- Downloads 0
The Moderation Effect of Non-Performing Loans on Camel and Banking Performance in Indonesia
This research aims to determine the moderating effect of non-performing loans on cash and banking performance in Indonesia listed on the Indonesian stock exchange. Sample selection was carried out using a purposive sampl...
Public Governance Mechanisms and Organizational Performance Case Study: Cameroon Military Engineering
Reflecting on governance mechanisms and organizational performance of the Cameroon Military Engineering raised some questions on the role of the Army in society in general, developing countries in particular and in the s...
Factors Impacting Women in Senior Leadership within the Public Sector in South Africa: A Public Sector Department Case
This study sought to assess the factors impacting women in senior leadership within the public sector in South Africa, using a particular Department as a case study. The study used a qualitative approach, where data was...
System and Elements, Control and Management of Election Fraud -Tool of Global Masonis Mafia_Driven Elite and its Deep State - Imitation Democracy and Management and Control Respective State and Examples of The US Elections 2020
Lord prof PhD PhD Momtchil Dobrev-Halachev developed 2010 “Financially banking resource-based technological mafia-driven materialism” as a based principle materialismus since more than 17 century., 2010 “Theory and prax...
Empathy Marketing Strategy for Female Head of Household Entrepreneurs in Indonesia
The phenomenon, which is often referred to as the feminization of poverty or poverty which increasingly has a female face, requires special efforts to handle it, resulting in a gender equality program, resulting in the e...