The Influence of Strategic Orientation and Absorptive Capability on Value Creation of Courier Service Industry in Indonesia
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2014, Vol 2, Issue 4
Abstract
Objective – Explore the data and information on strategic orientation and absorptive capability on value creation of courier service industry in Indonesia. Methodology/Technique – The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 50 courier service companies operates in various regions in Indonesia. Time horizon is cross-sectional, where the research is done at a certain time. Primary data were collected by a questionnaire and interviews with companies execute vies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings – Strategic Orientation and Absorptive Capability simultaneously influence Value Creation. Strategic Orientation has a greater influence than Absorptive Capability on Value Creation. Type of Paper: Empirical
Authors and Affiliations
Hana Suryana, Agus Rahayu, Disman . , Lili Adi Wibowo
Keywords
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