THE INFLUENCE OF SWEEPSTAKES ON INCREASE OF SALES BY CATALOGS
Journal Title: Экономика и финансы - Year 2015, Vol 1, Issue 4
Abstract
The article reveals the problem of the sweepstakes influence on sales increase in enterprises that carry out their trading activities by sending catalogs with commodity proposal by mail. The research is based on studying of key performance indicators of stimulating activities. Was revealed a positive impact of sweepstakes on business operations in distance selling and were provide the recommendations on the use of received parameters when planning stimulating measures
Authors and Affiliations
S. S. Nesterenko, Y. A. Shemshur
Keywords
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- EP ID EP230441
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