The Influencing Factors of Competitiveness in Small and Medium Enterprises in Indonesia
Journal Title: International Journal of Research and Review - Year 2018, Vol 5, Issue 11
Abstract
SMEs (Small and Medium Enterprises) plays important role in national economy. It is shown by development of small enterprises in Indonesia, especially in rural such as Songkok centre. The role of marketing becomes very important for SMEs because of the rapid business competition conditions. The main aim of this research is to analyse the effect of entrepreneurial marketing and marketing performance on competitiveness. Study case of this research was conducted in SMEsSongkok centre located in Lamongan District, East Java, Indonesia. Songkok is a Muslims’ symbol of identity, considering that Indonesia has the biggest Muslims population in the world so it is expected to enhance the selling. Taking sample was conducted with census method by fulfilling questionnaire given induration of about 30 days. There were 75 respondents. In this research, indicator that is used in entrepreneurial marketing included a concept, method, strategy, and market intelligence. Marketing performance variable consisted indicators of entrepreneurial orientation, technology orientation, customer orientation, competitor orientation and inter-functional coordination. Competitiveness variable consisted indicators of price, quality, delivery and product line. Analysis method of data was processed by using SEM-PLS (Structural Equation Modelling-Partial Least Square). The result of this research showed that there was positive effect between entrepreneurial marketing variable and marketing performance on competitiveness in SMEs of Songkok centre in Indonesia. Entrepreneurial had positive effect on marketing performance of 11.303. Then, entrepreneurial marketing had positive effect of 4.141. Whereas marketing performance toward competitiveness had the lowest effect of 2.659. The result became a benchmark in developing Songkok business, including in marketing system which was applied by entrepreneurs.
Authors and Affiliations
Sani Rusminah
Keywords
Related Articles
- EP ID EP482413
- DOI -
- Views 67
- Downloads 0
Curricular and Pedagogical Strategies for Promoting Politics and Political Participation in Nigeria
Politics and participation in it shapes, influences and determines the quality of lives of citizens and the directions that development of institutions in the State take. Citizens and regions of a state that play active...
Diclofenac Induced Gastritis: A Case Report
Non-steroidal anti-inflammatory drugs are extensively used as anti-inflammatory agents, antipyretics and analgesics by many patients worldwide. The evidence based mechanism of therapeutic effects of NSAIDS is due to inhi...
Risk Assessment of Osteoporosis in Postmenopausal Women
Introduction: Postmenopausal osteoporosis is recognized to be a major health problem and is preventable to some extent. In the Indian scenario, inadequate dietary calcium intake, low physical activity and low body weight...
Fibroadenoma of Breast: Our Experience
Objectives: Fibroadenomas are the most common benign tumor of the female breast constituting approximately one-third of all benign breast lesions. Early diagnosis and treatment can relieve anxiety associated with non mal...
MongoDB with Privacy Access Control
Space, Time and Privacy has become a key requirement for data management systems. The, NoSQL data stores, namely highly compress data on non-relational database management systems, which provides data management of inter...