The information determinants in marketing of a research and scientific institution
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2014, Vol 11, Issue 1
Abstract
The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education). A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the defined information needs. The essence, the form and the pattern of information needs in reference to SAVE has been defined and described in the case of scientific research institute. The specification of needs for each instrument and for various market participants has been included into the description.
Authors and Affiliations
Bogdan Sojkin
Keywords
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- EP ID EP70698
- DOI 10.14611/minib.11.01.2014.08
- Views 91
- Downloads 0
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