The Innovative Tools for Organizational Development of International Business
Journal Title: Бізнес Інформ - Year 2016, Vol 9, Issue
Abstract
The article is aimed to give a clear view and understanding of the theoretical and practical foundations of organizational development of international business based on innovation, as the most effective model of market interaction, creation of competitive advantage and organizational values in the international environment. The article draws a parallel between theory of innovation and business development, formed by J. Schumpeter and modern concepts, in particular, by C. Prahalad and M. Krishnan, by B. Quinn, R. Pikkel, H. Walters and L. Keeley. On reviewing concepts it has been proved that modern innovations go beyond their traditional understanding of and are the driving force in the formation of new international business models. International companies nowadays are business networks that combine maximum satisfaction of customers along with approximation of their values, on the one hand, and global access to resources on the other. Experience of the world-wide companies in acquiring competences for generating innovations and their effective implementation is extremely valuable for national business and formation opportunities for cooperation on the international market.
Authors and Affiliations
Natalia Moskalenko, Kseniia Savenko
Keywords
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