The Intention of Participation in Voluntary Health Insurance under the View of Planned Behavior Theory: Evidence of Hanoi Vietnam
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
This study aims to understand why the rate of voluntary health insurance participation in Vietnam is still low based on the analysis of human behavior according to the theory of planned behavior of (Ajzen, 1991), and other extensions of this theory include (Ajzen and Fishbein, 2005), (Ajzen, 2008). Research results show that perceived benefits play an important role in forming attitudes toward the intention to purchase individual health insurance. The conclusion of this article can contribute to providing solutions based on the theory of planned behavior to suggest to policymakers or implementing agencies that they bring solutions in terms of psychology to influence health insurance buyers in the context of implementing universal health insurance in Vietnam today.
Authors and Affiliations
Thi Huong Mai, Thi Mai Mai
Keywords
Related Articles
- EP ID EP717253
- DOI 10.47191/ijmra/v6-i6-32
- Views 30
- Downloads 0
Socio-Cultural Significance of the Training of Physical Culture Activists in the Care of the Elderly in the Community
This article addresses the theoretical and contextual references, based on the epistemological characterization, in particular the training of Physical Culture activists in the care of the elderly in the community contex...
Effectiveness of Job Responsibility Initiatives for Satisfaction on Commitment of Non-Academic Staff In Universities in Kenya: A Case of University of Eldoret
The level of job commitment by non-academic staff in universities is a critical factor that influences organizational success. By creating a supportive work environment, offering growth opportunities, promoting work-life...
Adopting Green Building Concept to Mitigate the Effects of Climate Change on Residential Buildings in Ondo State, Nigeria
This study examined the causes and effects of climate change on buildings with a view to adopting the green Building Concept being a response strategy to mitigate the effects of climate change on buildings. Extensive rev...
The Availability and Adequacy, and Level of Importance of the Facilities and Services Offered by Hotel Fragaria: An Input for Partnership Program
This study was conducted to examine, evaluate and standardize the facilities and service quality of Hotel Fragaria based on its accommodation classification to provide an avenue for the researchers to create a project pr...
Juridical Factors Cause the Deposit Guarantee Institution for Insurance Customers to be Urgently Implemented
This research aims to analyze what juridical factors cause the Deposit Guarantee Institution for insurance customers to be urgently implemented. It is relevant to the legal aim of obtaining benefits for most people. This...