THE INTERACTION OF MARKETING AND LOGISTICS ACTIVITIES AT THE ENTERPRISE
Journal Title: Інфраструктура ринку - Year 2018, Vol 23, Issue
Abstract
The article explores the areas of marketing and logistics competencies in the field of product sales. The essence of the concept of marketing-logistics, goals of logistics and marketing is revealed. The necessity of analysis of specificity and effective results of business entities on the basis of the interaction between marketing and logistics is determined. The practical capabilities of each of these categories are indicated, as well as their close interconnection and interdependence. The article finds that logistics and marketing can be defined as independent management concepts, but with their interaction, it is possible to achieve greater efficiency.
Authors and Affiliations
I. O. Khomenko, L. V. Babachenko
Keywords
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- EP ID EP668441
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