THE LEVEL OF CONSUMER AWARENESS OF RURAL AREAS IN THE BANKING SERVICES MARKET ON THE EXAMPLE OF THE RURAL POPULATION OF THE MAŁOPOLSKIE VOIVODSHIP
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2017, Vol 0, Issue 3
Abstract
The aim of the study was to determine and characterise the level of knowledge of consumer rights in the banking services market in the group of rural population of Malopolskie Voivodship and to identify selected socio-demographic factors determining this level. The main source of the data used for the analysis and the applications were the primary information obtained from personal research. The research was done by using PAPI method in 2016 on the group of 370 people. The interview was conducted with the inhabitants of the Małopolskie province. In the study a deliberate selection of the sample was applied. The statistical analysis of the studied material encompassed aggregate statistical indicators as well as the non-parametric test χ2. According to the analysis, the level of knowledge of consumer rights in the respondent group was low. Most respondents claim that their knowledge in this area is insufficient. There was a diversity of responses of respondents depending on age, education and main source of income. The presented research results indicate that the current way of promoting financial knowledge conducted by various entities in our country is not effective enough.<br/><br/>
Authors and Affiliations
Monika Szafrańska
Keywords
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- EP ID EP346169
- DOI 10.5604/01.3001.0010.3265
- Views 69
- Downloads 0
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