THE LEVEL OF CUSTOMER SATISFACTION AS ONE OF THE GOALS OF THE QUALITY OF THE ORGANIZATION IN THE BAKERY INDUSTRY
Journal Title: International Journal for Quality Research - Year 2010, Vol 4, Issue 4
Abstract
The original definition of consumption (from Latin "consumer") that is closely related to the notion of consumer, related to the taking of foodconsuming. This paper describes an original methodology of measuring customer satisfaction bakery products (bread and pastries) as well as the quality objectives of the organization. By comparing the size of the level of satisfaction obtained by this method of measuring the ACSI index, as one of najprimenjevanijih way to measure customer satisfaction with quality of products / services determisane quality reserves in both cases.
Authors and Affiliations
Aleksandar Maric, Slavko Arsovski
Keywords
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