THE MARKETING ASPECT OF INNOVATIVE WINERIES
Journal Title: Економічні інновації - Year 2017, Vol 1, Issue 63
Abstract
The article aims to study the theoretical and methodological principles and develop practical recommendations on the marketing aspect of innovative wineries. The paper studies the essence of marketing approach to the development of innovative wineries. The analysis of export-import activities wine industry, assess the dynamics of capacity and degree of market opening. It is proved that the regulatory impact on the development of viticulture and wine-making should focus on the one hand, the direct work with the consumer, creating its national consciousness and awareness of domestic production of the wine industry, on the other - Restructuring imports. Development of state support for the wine industry Ukraine, taking into account international experience is an important impetus for the formation of the market grape and its products, characterized by a tendency to loss. The observed trend of price advantage of imports over exports, of course, requires special measures to counter. It is proved that a necessary means of promoting national product of the wine industry both in domestic and foreign market is the innovative marketing tools, marketing concept, which is based on the formation of the latest image system views and beliefs, philosophy, politics, marketing wine production Ukraine, forming a brand the use of branding technology that is key to the successful implementation of enterprise development strategy wine industry. The central core of the strategy and implementation of marketing wine industry has become the only regulator. These actions must be integrated to be backed up appropriate mechanisms to ensure, so need attention, both from the state and winemakers interested in promoting the brand in the market through integration of related industries, such as wine tourism.
Authors and Affiliations
S. A. Bondarenko
Keywords
Related Articles
- EP ID EP348794
- DOI -
- Views 86
- Downloads 0
ОRGANIZATIONAL STRUCTURE OF STATE STIMULATION OF ECOLOGICAL-ORIENTED BUSINESS
The article proposes the organizational structure of state stimulation of environmentally oriented business. Norms are considered that should be developed based on the results of completed, specially conducted scientific...
ESTIMATION ECONOMIC AND INSTITUTIONAL FACTORS IN THE CONTEXT OF BALANCED AND INNOVATIVE DEVELOPMENT INDUSTRIAL ENTERPRISES UKRAINE
Topicality. One of the main tasks balanced development industrial enterprises and acceleration of innovative development Ukraine is the transition to an economy based on the productive use of new knowledge. Knowledge its...
PROSPECTS FOR DEVELOPMENT OF ENVIRONMENTAL TOURISM IN ODESA REGION
The article deals with the prospects of the development of ecological tourism in the Odessa region. The definition of "ecological tourism" is given, the practice of development of ecological tourism in different countrie...
CONCEPT OF THE MULTYNOMENCLATURE RECONFIGURABLE MACHINE REPAIR CLUSTER
Topicality. Ensuring reliable functioning of equipment and mechanisms by forming a machine-building cluster, which reduces the idle time as a result of the creation of flexible technological systems based on numerically...
ECONOMIC JUSTIFICATION OF STEVEDORING ACTIVITY DEVELOPMENT IN UKRAINE ON THE BASIS OF QUEUEING AND STORAGE THEORIES
Topicality. Recent economic-organizational transformations in maritime branch of Ukrainian economics influenced the essential changes in the system of its management, leads up to essential decreasing of state regulation...