THE MARKETING COMMUNICATIONS AND INTEGRATION OF LOGISTICS SERVICE OF THE ENTERPRISES IN THE SPHERE OF ENERGY FLOWS SAVING
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2019, Vol 2, Issue
Abstract
In modern conditions of knowledge economy ensuring logistics service at the developed level is important. The organization of logistics service will allow to increase the market value of the enterprise and also goods and services. The purpose of scientific research is improvement of the theoretical, methodological, scientific and practical components concerning marketing communications and integration of logistics service of the enterprises in the sphere of energy flows saving. In an article interaction of marketing communication and logistic components of effective saving of energy flows of the enterprises is proved. It is carried out SWOT analysis of a system of typical trade gallery in Poland and Ukraine in space of which shops, bureau, supermarkets are placed. In work application of alternative energy sources in the context of development of the corresponding logistics integration systems is described. Today the tendency to saving of resources, logistic ensuring distribution and consumption of energy flows displays economic success of the organization of production and is the dominating integration component of economic policy in EU countries, the USA, Canada, Japan and China. The universalization of consumption needs the corresponding unification of a complex of marketing communications and integration of logistics service in the sphere of saving of energy flows which have to be integrated into global space of market processes of business interaction marketing. Application of alternative energy sources in innovative technologies needs development of the corresponding logistics integration systems in which the effective organization of recycling logistics has to be considered. On the basis of the conducted research interaction of marketing communication and logistic components of effective saving of the enterprises energy flows is considered. It is expedient to carry out the analysis of trade infrastructure development in the context of creation of innovative marketing systems, especially in the cities of Ukraine and Poland. The awareness of consumers on features of use of products which saves energy needs to be formed on the basis of development of the corresponding marketing management strategy. Such strategies are developed concerning activity of the firms generating and distributing energy.
Authors and Affiliations
Yevgen Krykavskyy, Sergij Kasian
Keywords
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- EP ID EP642211
- DOI 10.29038/2411-4014-2019-02-57-65
- Views 121
- Downloads 0
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