The marketing information system of industrial enterprises in the context forecasting research
Journal Title: Економіка: реалії часу - Year 2015, Vol 6, Issue 22
Abstract
The article analyses approaches of information sources identification to produce forecasts of scientific and technological development of the company's marketing information system. Authors believe that the basis for strategic forecasts of scientific and technological development of the enterprise may be the results of research foresight, which take place at the macro, meso and micro levels.
Authors and Affiliations
Yuriyi Ivanov, Oksana Yashkina
Keywords
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