The marketing means of improving the competitiveness of domestic dairy products
Journal Title: Вісник Львівського національного аграрного університету: Економіка АПК - Year 2016, Vol 1, Issue 23
Abstract
The need to improve the competitiveness of domestic dairy products due to the European integration of the Ukrainian economy is grounded in the article. The main areas of competitiveness are distinguished. The marketing efforts are determined as the most effective in the current economic environment. The attention to the need to find a unique export supply for the successful development of the European market milk is accentuated.
Authors and Affiliations
Yaroslav Yanyshyn, T. Tymofiуiv
Keywords
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