The Mechanism of Corporate Social Responsibility Program,Firm Performance and Firm Value
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
This article aims to conduct a literature review related to the impact of the implementation of Corporate Social Responsibility programs on the performance and value of the company. This article conducts a literature review based on legitimacy theory and signal theory. The results of the literature review that have been conducted show that the Corporate Social Responsibility program carried out by companies can improve company performance because of the legitimacy of the stakeholders. This legitimacy causes support for operational activities carried out by the company, thus increasing the company's performance. Companies that have good performance eventually become a signal to investors, causing the company's value to increase. Therefore, this shows that the CSR program and good performance of the company can be good news for investors, so as to make the company's value increase.
Authors and Affiliations
Imamatin Listya Putri, Muhammad Miqdad, Alwan Sri Kustono
Keywords
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